🎨 Design Direction

Design direction,
creative depth.

10+ years leading design teams and owning the visual language of products, platforms, and studios. SVA-trained illustrator with mastery of the full Adobe Creative Suite, Figma, and an eye for how design translates to production.

Luke Litman headshot
10+
Years Design Leadership
SVA
BFA Illustration
5+
Brand Systems Built
20+
Years Adobe Suite
Capabilities

Design leadership with creative depth

🎯

Design Direction

Set the visual direction for products, brands, and platforms. Lead design teams, establish visual standards, review and approve creative output, and ensure design consistency across every touchpoint.

💎

Brand Identity Systems

Complete brand packages: naming, logo systems, color palettes, typography, brand voice, design systems, and style guides. Built 5+ brand identities simultaneously from scratch.

📱

UI/UX Design

Interface design for games, web apps, and platforms. User flow architecture, wireframing, prototyping, and high-fidelity design. Informed by years of front-end implementation and understanding how UI translates to code.

✏️

Illustration & Visual Design

SVA-trained illustrator. Professional illustration, character design, environment art, typography, and composition. Two decades of visual design across print, digital, and interactive media.

📐

Adobe Creative Suite Mastery

20+ years across Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, and the full Adobe ecosystem. From concept through final production — print, motion, web, and interactive.

🤖

Generative AI in Production

DALL-E, Midjourney, and generative AI tools integrated into professional creative workflows. AI-assisted concept exploration, asset generation, and rapid prototyping — all directed by a trained Design Director's eye for quality.

Character Stats

Spec Sheet

SVA-trained, battle-tested. Every skill here comes from years of professional production work.

🎨 Design & Art Direction

Design Direction
Master
Brand Identity Systems
Master
Illustration
Master
UI/UX Design
Master
Typography & Layout
Master
Color Theory & Composition
Master
Packaging Design
Advanced
Motion Design
Advanced

🖥️ Adobe Creative Suite

Adobe Photoshop
Master
Adobe Illustrator
Master
Adobe After Effects
Advanced
Adobe InDesign
Advanced
Adobe Premiere Pro
Proficient
Procreate
Advanced

🔧 Design Tools & Systems

Figma
Master
Generative AI (DALL-E, Midjourney)
Advanced
Design Systems
Master
Responsive Web Design
Advanced
Vibe Familiar Proficient Advanced Master
Selected Work

Brands & products I've shaped

IronReach brand studio website and visual identity sample

IronReach — Brand Studio Identity

Design Direction · Visual System · ironreach.com

Complete brand identity for a high-velocity branding studio. Forge Black + Molten Copper palette, industrial-luxury positioning, wordmark + monogram logo system, brand voice guidelines, and full design system.

Brand System Web Design Visual Direction
MetaSin Games Cursebound landing page sample

MetaSin Games / Cursebound

Design Direction · metasingames.com · Steam

Directed the visual identity for a tactical roguelike deckbuilder. Set the visual tone, managed art direction, and built the complete brand from logo through marketing assets.

Game Brand Landing Page Steam Campaign
Empelt premium olive oil web and packaging direction sample

Empelt — Premium Olive Oil Brand

Design Direction · Naming · Packaging

Premium single-harvest Empeltre olive oil from Tarragona, Spain. Complete brand creation: naming (Empelt = Catalan for "graft"), gold-on-matte-black luxury packaging, label design, and brand story.

Packaging Naming Luxury Positioning
🎰

CloudyShark Studios — Casino Games

Design Direction · Epic Casino · Scratchers Casino · Slotscraft

Design direction across multiple casino game titles. Set the visual language, established brand consistency, and directed art teams through full production cycles.

Metal Games Studio brand and web design sample

Metal Games Studio — Publishing Identity

Design Direction · Web · Visual Systems

Forge-forward publishing identity for a slate of active games. Created the studio voice, visual system, and web presence that connects multiple projects under one label.

🎸

Austin Musicians — Pro Bono

14+ Years · Web · Print · Brand

Over 14 years of pro-bono design work for Austin musicians — websites, print materials, gig posters, album art, and brand identities. Giving back to the local music community through design.

Experience

10+ years of design leadership

Foe Games — Lead Artist

Illustration & UI Design

Led the art team producing professional illustration and UI design for game products. Established visual standards, directed junior artists, and delivered production-ready assets.

Lavafist Entertainment — Artist

Character Design · Illustration · Game Art

Character design, environment illustration, and art direction for Fish Odyssey and other titles. Colorful, expressive art style that defined the product's visual identity.

CloudyShark LLC — Design Director

Art Direction · Brand · Epic Casino · Scratchers Casino · Slotscraft

Set the visual direction for the studio's titles. Led the art team, established brand consistency, and directed all visual output from concept through final production.

INK Games — Design Director

$40M+ Platform · Prize Kingdoms · Skyburn · UI/UX

Led design across a $40M+ funded entertainment platform. Directed the visual identity, UI/UX design, and design system. Team scaled from 6 to 40 under my creative direction.

IronReach / Metal Games — Founder & Design Director

Current · ironreach.com

Design direction and brand design for 5+ simultaneous clients. Building complete brand identity systems from scratch — naming, visual identity, packaging, web presence, and marketing assets. Integrating generative AI into professional design workflows.

Education

Formally trained design foundation

School of Visual Arts (SVA)

BFA — Illustration & Design · 4 Years

New York City. World-class training in illustration, visual communication, composition, color theory, typography, and professional studio practice. One of the top art schools in the country.

Suffolk Community College

Computer Art · 2 Years

Foundation in digital art, computer graphics, and creative technology. The bridge between traditional art fundamentals and the digital production pipeline.

"Great design direction isn't just taste — it's understanding the constraints. I know what the engine can render, what the developer can build, what the brand needs to communicate, and what the user expects. That's why my design direction doesn't just look good — it ships."

— On Design Leadership

Need a design director with
Adobe mastery & SVA training?

10+ years leading design teams, 20+ years in the Adobe Creative Suite, and a BFA from one of the top art schools in the country.

Download Resume → Contact Me