๐ŸŽจ Design Director

I set the visual
direction.

10+ years leading design teams, building brand identity systems, and owning the visual language of products, platforms, and studios. SVA-trained illustrator with mastery of the full Adobe Creative Suite, Figma, and a deep understanding of how design translates into production.

10+
Years Design Leadership
SVA
BFA Illustration
5+
Brand Systems Built
20+
Years Adobe Suite
Capabilities

Design leadership with creative depth

๐ŸŽฏ

Design Direction

Set the visual direction for products, brands, and platforms. Lead design teams, establish visual standards, review and approve creative output, and ensure design consistency across every touchpoint.

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Brand Identity Systems

Complete brand packages: naming, logo systems, color palettes, typography, brand voice, design systems, and style guides. Built 5+ brand identities simultaneously from scratch.

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UI/UX Design

Interface design for games, web apps, and platforms. User flow architecture, wireframing, prototyping, and high-fidelity design. Informed by years of front-end implementation and understanding how UI translates to code.

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Illustration & Visual Design

SVA-trained illustrator. Professional illustration, character design, environment art, typography, and composition. Two decades of visual design across print, digital, and interactive media.

๐Ÿ“

Adobe Creative Suite Mastery

20+ years across Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, and the full Adobe ecosystem. From concept through final production โ€” print, motion, web, and interactive.

๐Ÿค–

Generative AI in Production

DALL-E, Midjourney, and generative AI tools integrated into professional creative workflows. AI-assisted concept exploration, asset generation, and rapid prototyping โ€” all directed by a trained Design Director's eye for quality.

Skills & Proficiency

Honest skill assessment

Every skill here is backed by real project experience โ€” speccing, documenting, directing, and hands-on production. The meter shows depth of mastery, not whether I can do it.

Design & Art Direction

Design Direction Master
Brand Identity Systems Master
Illustration Master
UI/UX Design Master
Typography & Layout Master
Color Theory & Composition Master
Packaging Design Advanced
Motion Design Advanced

Adobe Creative Suite

Adobe Photoshop Master
Adobe Illustrator Master
Adobe After Effects Advanced
Adobe InDesign Advanced
Adobe Premiere Pro Proficient
Procreate Advanced

Design Tools & Platforms

Figma Master
Generative AI (DALL-E, Midjourney) Advanced
Design Systems Master
Responsive Web Design Advanced
Vibe
Familiar
Proficient
Advanced
Master
Selected Work

Brands & products I've shaped

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IronReach โ€” Brand Studio Identity

Design Direction ยท Visual System ยท ironreach.com

Complete brand identity for a high-velocity branding studio. Forge Black + Molten Copper palette, industrial-luxury positioning, wordmark + monogram logo system, brand voice guidelines, and full design system.

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MetaSin Games / Cursebound

Design Direction ยท metasingames.com ยท Steam

Directed the visual identity for a tactical roguelike deckbuilder. Set the visual tone, managed art direction, and built the complete brand from logo through marketing assets.

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Empelt โ€” Premium Olive Oil Brand

Design Direction ยท Naming ยท Packaging

Premium single-harvest Empeltre olive oil from Tarragona, Spain. Complete brand creation: naming (Empelt = Catalan for "graft"), gold-on-matte-black luxury packaging, label design, and brand story.

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CloudyShark Studios โ€” Casino Games

Design Direction ยท Epic Casino ยท Scratchers Casino ยท Slotscraft

Design direction across multiple casino game titles. Set the visual language, established brand consistency, and directed art teams through full production cycles.

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Prize Kingdoms

Design Direction ยท UI/UX ยท Visual Systems

Design direction for a prize-based gaming platform. Led the UI/UX design, established the visual identity, and created game interface systems that balanced gaming excitement with trust and clarity.

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Austin Musicians โ€” Pro Bono

14+ Years ยท Web ยท Print ยท Brand

Over 14 years of pro-bono design work for Austin musicians โ€” websites, print materials, gig posters, album art, and brand identities. Giving back to the local music community through design.

Experience

10+ years of design leadership

Foe Games โ€” Lead Artist

Illustration & UI Design

Led the art team producing professional illustration and UI design for game products. Established visual standards, directed junior artists, and delivered production-ready assets.

Lavafist Entertainment โ€” Artist

Character Design ยท Illustration ยท Game Art

Character design, environment illustration, and art direction for Fish Odyssey and other titles. Colorful, expressive art style that defined the product's visual identity.

CloudyShark LLC โ€” Design Director

Art Direction ยท Brand ยท Epic Casino ยท Scratchers Casino ยท Slotscraft

Set the visual direction for the studio's titles. Led the art team, established brand consistency, and directed all visual output from concept through final production.

INK Games โ€” Design Director

$40M+ Platform ยท Prize Kingdoms ยท Skyburn ยท UI/UX

Led design across a $40M+ funded entertainment platform. Directed the visual identity, UI/UX design, and design system. Team scaled from 6 to 40 under my creative direction.

IronReach / Metal Games โ€” Founder & Design Director

Current ยท ironreach.com

Design direction and brand design for 5+ simultaneous clients. Building complete brand identity systems from scratch โ€” naming, visual identity, packaging, web presence, and marketing assets. Integrating generative AI into professional design workflows.

Education

Formally trained design foundation

School of Visual Arts (SVA)

BFA โ€” Illustration & Design ยท 4 Years

New York City. World-class training in illustration, visual communication, composition, color theory, typography, and professional studio practice. One of the top art schools in the country.

Suffolk Community College

Computer Art ยท 2 Years

Foundation in digital art, computer graphics, and creative technology. The bridge between traditional art fundamentals and the digital production pipeline.

"Great design direction isn't just taste โ€” it's understanding the constraints. I know what the engine can render, what the developer can build, what the brand needs to communicate, and what the user expects. That's why my design direction doesn't just look good โ€” it ships."

โ€” On Design Leadership

Need a design director with
Adobe mastery & SVA training?

10+ years leading design teams, 20+ years in the Adobe Creative Suite, and a BFA from one of the top art schools in the country.

Download Resume โ†’ Contact Me