🎨 Design Direction

Design direction,
creative depth.

Design Director on Prize Kingdoms; scaled design orgs 6→40. SVA-trained illustrator with ~15 years of Unity UI (HUDs, menus, live systems) plus brand, Figma systems, and Adobe craft.

Luke Litman headshot
10+
Years Design Leadership
SVA
BFA Illustration
5+
Brand Systems Built
15+
Years Adobe Suite
Capabilities

Design leadership with creative depth

🎯

Design Direction

Set the visual direction for products, brands, and platforms. Lead design teams, establish visual standards, review and approve creative output, and ensure design consistency across every touchpoint.

💎

Brand Identity Systems

Complete brand packages: naming, logo systems, color palettes, typography, brand voice, design systems, and style guides. Built 5+ brand identities simultaneously from scratch.

📱

UI/UX Design

Interface design for games, web apps, and platforms. User flow architecture, wireframing, prototyping, and high-fidelity design. Informed by years of front-end implementation and understanding how UI translates to code.

✏️

Illustration & Visual Design

SVA-trained illustrator. Professional illustration, character design, environment art, typography, and composition. Two decades of visual design across print, digital, and interactive media.

📐

Adobe Creative Suite Mastery

20+ years across Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, and the full Adobe ecosystem. From concept through final delivery, print, motion, web, and interactive.

🤖

Generative AI in Ship

DALL-E, Midjourney, and generative AI tools integrated into professional creative workflows. AI-assisted concept exploration, asset generation, and rapid prototyping, all directed by a trained Design Director's eye for quality.

Character Stats

Spec Sheet

SVA-trained, battle-tested. Every skill here comes from years of professional professional work.

🎨 Design & Art Direction

Design Direction
Master
Brand Identity Systems
Master
Illustration
Master
UI/UX Design
Master
Typography & Layout
Master
Color Theory & Composition
Master
Packaging Design
Advanced
Motion Design
Advanced

🖥️ Adobe Creative Suite

Adobe Photoshop
Master
Adobe Illustrator
Master
Adobe After Effects
Advanced
Adobe InDesign
Advanced
Adobe Premiere Pro
Proficient
Procreate
Advanced

🔧 Design Tools & Systems

Figma
Master
Generative AI (DALL-E, Midjourney)
Advanced
Design Systems
Master
Responsive Web Design
Advanced
Vibe Familiar Proficient Advanced Master
Selected Work

Brands & products I've shaped

IronReach brand studio website and visual identity sample

IronReach : Brand Studio Identity

Design Direction · Visual System · ironreach.xyz

Complete brand identity for a high-velocity branding studio. Forge Black + Molten Copper palette, industrial-luxury positioning, wordmark + monogram logo system, brand voice guidelines, and full design system.

Brand System Web Design Visual Direction
MetaSin Games Cursebound landing page sample

MetaSin Games / Cursebound

Design Direction · metasingames.com · Steam

Directed the visual identity for a tactical roguelike deckbuilder. Set the visual tone, managed art direction, and built the complete brand from logo through marketing assets.

Game Brand Landing Page Steam Campaign
Empelt premium olive oil web and packaging direction sample

Empelt : Premium Olive Oil Brand

Design Direction · Naming · Packaging

Premium single-harvest Empeltre olive oil from Tarragona, Spain. Complete brand creation: naming (Empelt = Catalan for "graft"), gold-on-matte-black luxury packaging, label design, and brand story.

Packaging Naming Luxury Positioning
🎰

CloudyShark Studios : Casino Games

Design Direction · Epic Casino · Scratchers Casino · Slotscraft

Design direction across multiple casino game titles. Set the visual language, established brand consistency, and directed art teams through full ship cycles.

Metal Games Studio brand and web design sample

Metal Games Studio : Publishing Identity

Design Direction · Web · Visual Systems

Forge-forward publishing identity for a slate of active games. Created the studio voice, visual system, and web presence that connects multiple projects under one label.

Popz Games Garden of Wonder brand sample

Deep Forest Labs / Popz Games

Brand Strategy · Visual Identity · deepforestlabs.ai · popzgames.com

One studio, two deliberately different registers. deepforestlabs.ai carries an industrial-retrofuturist corporate identity (obsidian, amber phosphor, terminal-style status chrome); Popz Games / Garden of Wonder is bright, soft, and character-driven for a consumer audience, proof the same studio can hold both without either feeling off-model.

Brand Architecture Naming Dual Identity System
Metal Games Gamejam Discovery Queue platform sample

Gamejam : Discovery Queue

Brand Strategy · Platform Design · gamejam.metalgames.xyz

Turned an internal prototyping habit into a public brand of its own: a deep-charcoal, gold-and-blue "Discovery Queue" UI kept deliberately distinct from the main Metal Games palette, with a public rulebook for submission, review, and wishlist-based ranking.

Platform Brand Design Tokens Community Governance
⚒️

HEPHforge : Brand Architecture System

Brand Strategy · Naming · Identity System

A locked naming and identity architecture for a dozen internal Metal Games tools that had grown organically, studio layer, product-suite umbrella, and a consistent -forge pattern per tool, each with its own persona, mark, accent color, and voice, plus a written "kill list" of naming dead-ends.

Naming System 12 Identity Sheets Icon Set
🎸

Austin Musicians : Pro Bono

14+ Years · Web · Print · Brand

Over 14 years of pro-bono design work for Austin musicians, websites, print materials, gig posters, album art, and brand identities. Giving back to the local music community through design.

Experience

Design leadership on platform-scale UI

Education

Formally trained design foundation

School of Visual Arts (SVA)

BFA, Illustration & Design · 4 Years

New York City. World-class training in illustration, visual communication, composition, color theory, typography, and professional studio practice. One of the top art schools in the country.

Suffolk Community College

Computer Art · 2 Years

Foundation in digital art, computer graphics, and creative technology. The bridge between traditional art fundamentals and the digital delivery pipeline.

"Great design direction isn't just taste, it's understanding the constraints. I know what the engine can render, what the developer can build, what the brand needs to communicate, and what the user expects. That's why my design direction doesn't just look good, it ships."

(On Design Leadership)

Need a design director with
Adobe mastery & SVA training?

~15 years Unity UI, 15+ years in the Adobe Creative Suite, and a BFA from one of the top art schools in the country.

Download Resume · Art Direction → Download Resume · Product/UX → Contact Me